AI Insights · Timothy · April 2022
Top 5 Maps and Navigation Apps in New Zealand Q1 2022
Discover the performance of the top 5 maps and navigation apps in New Zealand during Q1 2022, including trends in downloads, revenue, and active users.
During the first quarter of 2022, the top 5 maps and navigation applications in New Zealand demonstrated varying performance trends across downloads, revenue, and active users on a unified platform. The data, sourced from Sensor Tower, provides valuable insights into the popularity and usage of these apps.
Gaspy - Fuel Prices experienced significant fluctuations in weekly downloads, peaking at 24.5K in early March. This surge was mirrored by an increase in weekly active users, which reached 52.5K in the same period. Weekly revenue also saw a notable rise, peaking at $201 in mid-January and mid-March.
Uber - Request a ride maintained a steady presence in the market with weekly downloads generally ranging between 3.5K and 8.1K. Active users fluctuated slightly, starting at 218K in late December and ending at 221K by the end of March.
AT Mobile: Find your way showed consistent weekly downloads, peaking at 2.8K in late January. Active user numbers remained relatively stable throughout the quarter, with a slight increase from 14.2K at the start to 16.2K by the end of March.
GPS, Maps, Voice Navigation saw a steady decline in weekly downloads, starting at 1.3K in late December and dropping to around 740 by the end of March. Weekly revenue followed a similar pattern, peaking at $72 in mid-January and tapering off to $43 by the end of the quarter. Active users decreased from 9.2K to 7.4K over the same period.
GPS+ Maps, Navigation, Traffic experienced a decline in weekly downloads, starting at 1.2K in late December and decreasing to around 430 by the end of March. Active users also saw a decline, from 3.6K to 2.6K. Despite these trends, weekly revenue showed sporadic peaks, reaching $63 in late February.
These insights highlight the dynamic nature of the maps and navigation app market in New Zealand. For more detailed analysis and data, visit Sensor Tower.